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  • The Classics

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  • We're gearing up for the cold - shop the winter 2025 collection.
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Back to the basics

Outdoor Essentials

Designed in Wisconsin, ethically manufactured around the world.
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Fishing Gear

Shop for your performance fishing hoodies and more.

Introducing Hook & Pine Performance

Our most technical, high-end gear yet — designed for those who live to be out there. This collection is crafted with performance, durability, and comfort at the core. It’s available now for limited pre-order as we continue to grow. As a new brand, we are starting with Hook & Pine Outfitters — our everyday line that will help us build our foundation and community. Hook & Pine Performance line is our next step forward. Your support helps us bring this vision to life and expand what Hook & Pine can become.

Next Drop

New Arrivals

Don't miss out on our newest drops - shop before they they sell out
Vintage Birds Tee - Hook & Pine
Quickshop Vintage Birds Tee Fit: More fitted and slightly shorter. Runs snug. Feel: Heavyweight with...
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Vintage Birds Tee
From $27.00
Hogtober Tee - Hook & Pine
Quickshop Hogtober Tee Fit: More fitted and slightly shorter. Runs snug. Feel: Heavyweight with a...
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Hogtober Tee
From $27.00
Ancient Animal Crewneck
Quickshop Ancient Animal Crewneck Fit: Classic, relaxed fit. True to size. Feel: Lightweight and soft...
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Trout Hoodie - Hook & Pine
Quickshop Trout Hoodie Fit: Classic, relaxed fit. True to size. Feel: Lightweight and soft for...
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Trout Hoodie
From $29.00
Classic Logo Hoodie
Quickshop Classic logo Hoodie Fit: Classic, relaxed fit. True to size. Feel: Lightweight and soft...
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Classic Logo Hoodie
From $29.00

Northwoods Blog

Subscribe for latest news and blog updates from our team.
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Introducing our Tree Planting Program. Every tree planted supports native forests that provides habitat for species like the Kirtland's warbler, American black bear, and Snowshoe hare. 

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Looking Back at 2025 and What’s Coming Next for Hook and Pine. Including some highlights from the past year and a sneak peak into our fully customized Sherpa fleece coming soon!

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Exciting fishing on the Wisconsin River. From northern pike, walleye, perch, and catfish to unique catches like bowfin, turtles and water snakes. There was no shortage of wildlife when exploring one of Wisconsin's most diverse waterways. 

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