Exciting fishing on the Wisconsin River. From northern pike, walleye, perch, and catfish to unique catches like bowfin, turtles and water snakes. There was no shortage of wildlife when exploring one of Wisconsin's most diverse waterways. 

Big brands don’t own the outdoors. Discover why more people are choosing small outdoor brands like Hook & Pine for affordable, durable, and adventure-ready gear.

From keeping gear dry to starting fires fast—here are 5 tried-and-true camping hacks you’ll actually use on your next Northwoods trip. Brought to you by Hook and Pine Outfitters.

Tired of burnout and noise? Discover how a weekend in the Northwoods can reset your body and mind—no phone signal required. A Hook and Pine perspective.

Welcome to the wild world of herping in Wisconsin. If you’re a reptile enthusiast, conservationist, or simply someone who loves...