Wholesale & stockists

Made for outside.
Ready for your rack.

Outdoor apparel people actually wear — on the water, on the trail, and to the bar after. Twelve pieces to start, on your floor in two weeks, and a tree planted for every one you sell.

Create a wholesale accountSee the line sheet
[Photo — Alpine hoodie on model, outdoors]
[Photo — Colin and Sam, outside, wearing the product]
[Photo — Northwoods lake]
[Photo — tree planting, Au Sable]

Who you're dealing with

Two owners.
No middlemen.

Hook & Pine is Colin Waas and Sam Moegenburg. We own it, we run it, and when you email, one of us answers. No rep, no distributor, nobody between your shop and the people who decide.

We grew up on Wisconsin lakes and in the woods north of them. The brand exists because we couldn't find outdoor clothes that felt like that — everything was summit gear or gift-shop lodge-wear. We wanted stuff you'd wear from the boat to the bar. So every design is ours, drawn around the places we go, and every order plants a real tree in Michigan's Au Sable State Forest through the Arbor Day Foundation.

Colin Waas
Co-founder. Operations and retail — the one who'll drive out to your shop. [TOWN], Wisconsin.
Sam Moegenburg
Co-founder. Brand, product, and the site. [HOMETOWN], Wisconsin. A decade building creator programs and online stores.

The program

How it works

Nothing to buy into. Nothing sits in a warehouse. You order what sells and it shows up.

01
Create your account

60 seconds: store name, town, email. Wholesale pricing switches on the moment you log in.

02
Order like a customer

Shop the capsule at wholesale prices, any mix, 12-piece minimum. Pay by card at checkout. No invoices, no POs, no waiting on us.

03
It ships to your door

Printed to order in the US, at your shop in 2–3 weeks, tagged and folded. Reorder any quantity, any time.

A typical opening order

12 pieces, mixed

4 Alpine hoodies, 2 Logo crewnecks, 6 tees across sizes.

4 × Alpine Oversized Hoodie$176.80
2 × Logo Crewneck$52.00
6 × Tees, mixed$91.00
You pay$319.80
Rack value at retail$492.00
Your margin, sold through$172.20
Trees planted12
On your floor in2–3 weeks

What you can stock

The retail capsule

The pieces with the margin to work on a rack. Same products, same prices as hookandpine.com.

The fine print, without the fine print

Terms

Your customers get the story

Every piece plants a tree, and it says so on the hang tag. Tourists and locals both want to be part of that.

Your rack is the only place to touch it

We're online-only. Your shop is where people feel the weight of the hoodie before they buy.

You're never stuck with stock

Small orders, no reorder minimum, two-week turnaround. Buy what's selling, not what might.

Wholesale price 65% of retail · 62% at 36+ · 60% at 72+
Opening order 12 pieces or $200 — wholesale pricing applies automatically once you're there
Reorders No minimum
Payment Card at checkout · Net-15 available after two orders on request
Lead time 2–3 weeks, printed to order in the US
Shipping Free over $80 · flat $12 under
Territory One stockist per town
Price parity Same retail price online and in store

Get started

Create your wholesale account

Fill this in once. Log in and every capsule product shows your wholesale price — order whenever you want, pay at checkout, done.