Make an Impact
Spend $50 or more and we plant a tree in Michigan's Au Sable State Forest. We do it through TheGoodAPI and the Arbor Day Foundation, so every tree is a real seedling in real ground — not a pledge, not an offset on paper. Buy some gear and plant a tree.
HOW IT WORKS
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YOU ORDER
Hit $50 at checkout and a tree gets funded automatically. No add-on, no round-up at checkout, no extra step for you. It's built into what we sell.
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WE PLANT
Our trees go into the Au Sable State Forest in the north-central Lower Peninsula of Michigan — land that was stripped by the logging boom and burned over after. Planting crews put the seedlings in by hand, one row at a time.
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IT ADDS UP
A single tree can pull roughly 300 kg of carbon dioxide out of the air over its lifetime. Multiply that across a season of orders and the math starts to look like a forest. That's the whole point of the partnership: fight climate change with reforestation, one order at a time.
Real Impact
These are the crews, the seedlings, and the ground they went into. Same forest, a few seasons apart. Planting trees is one of the few climate fixes that actually works on a long enough timeline. We'd rather leave behind a forest than a marketing campaign.
